Samples from thirteen years of practice.
The artifacts below are illustrative of the work — full case write-ups are available on request. Most recent client work is under NDA; samples are redacted or aggregated.
Strategy & roadmap
How I frame the work before the team starts building.
$30M learning portfolio roadmap
Owned prioritization across 200+ products. Integrated program evaluation data and business priorities into a single prioritization model.
- Introduced design briefs and evidence-based prioritization as the org-wide playbook.
- Established a launch readiness standard; predictable release quality across teams.
- Facilitated build / scale / sunset decisions using usage, evaluation, and member-sentiment data.
Continuous validation framework
Built a competitive intelligence function that gathered customer and user sentiment pre- and post-launch — surveys, usage data, direct practitioner input.
- Enabled continuous validation of content rather than point-in-time reviews.
- Surfaced churn signals early; informed the member benefits redesign.
Build & ship
Programs I took from concept to revenue.
In-house content and creative function
Built and scaled the function from scratch. Embedded discovery and validation practices; reduced time-to-market by 50%.
- Drove NPS from 63 → 77; set and enforced the QA bar across all products.
- Grew on-demand course revenue from +$400k to +$2M YoY.
- Built a sales enablement program (call-coaching rubric); private training revenue +23% YoY.
Multi-course certification program
Launched a new multi-course certification program; achieved 127% YoY growth. Developed 4 new certification paths and introduced certification expiry.
- Standardized backlog management, roadmapping, and launch processes.
- Scaled instructor onboarding; reduced instructor time-to-certification by 33%.
New content vertical — $1M revenue
Built a net-new content vertical from needs analysis with design and data practitioners. Generated $1M in revenue.
- Directed designers and curriculum writers across concurrent builds with documented, scalable procedures.
- Developed storyboards, objectives, and personalized learning experiences; collaborated with SMEs.
Measurement & evaluation
Programs where I had to prove the work mattered.
District learning evaluation system
Designed evaluation processes for ROI on district learning initiatives; implemented continuous-improvement interventions across eight years.
- Evaluated 5 LMS platforms prior to district-wide technology rollout — structured needs assessment, RFP evaluation, observation, data collection.
- Facilitated district-wide professional learning for administrators, instructional leaders, and teachers.
- Coached school-based leaders on content quality.
Note on confidentiality. Most recent work is under NDA. Detailed artifacts — design briefs, storyboards, evaluation reports, roadmaps, launch plans — are available on request during the interview process. Reach out via the contact form.